reflections of a ux researcher

  • Research that inspires: when going beyond rigor can lead to greater impact

    In the tech world where measurement and being “data-driven” are fundamental to product development processes, research functions must speak the language of replicable findings and scale. This earns researchers respect for being “scientific” and able to fit in with the worldview of product folks, engineers, and data scientists. Here, research plays the function of informing by giving…

    Jenny Zhou